PainDoesntHurt

As a hardcore training addict, I expect nothing less than best. When I train, or wake up on a daily basis, I want to destroy souls, piss excellence in the morning, eat lightning and crap thunder. With this being said, I find myself quite lost in the sea of mediocre wear and gear when it comes to expressing myself, and so do my clients at the gym, and so I've decided to design hardcore training wear and gear for people that reserve the right to make children weep, mothers cry, and strike fear into the hearts of men, because they can't handle your level of awesome expressed through your body and ensemble. Pain Doesn't Hurt!