Guillaume Laserson

Born in 1991, Guillaume is a French designer whose artistic work revolves around the letter. Inspired by urban art from an early age, he made his first tags in the streets in 2001, beginning a journey of artistic exploration that continued with wall painting in 2004. His regular practice of graffiti and passion for imagery led him to experiment with various forms of design. Over the years, he has worked as an art director, calligrapher, and copywriter, providing creative guidance often centered around the use of text. Today, his work goes further as he chooses to use lettering as an artistic medium to convey poetic and thought-provoking messages. He creates an increasing number of works to reveal a form of lettering that is universal, poetic, and accessible. For him, shaping clear and resonant messages is a way to enhance both collective and private spaces, while nurturing a positive connection with the viewer.