Black words matter

Black Words Matter offers designs that spell out neologisms or new words and phrases pertinent to the Black struggle. The new words/terms are displayed on apparel, posters, bumper stickers, etc. , with the appropriate definitions written in dictionary format. The store's theme was inspired by the need for certain poorly understood pro black and anti black thought patterns, trends, ideas, concepts, etc., to be popularized for an increase in awareness of and readiness to resist or promote them accordingly.