This store supports the growing movement to buck the trends, rebuke the norms and feel free to be yourself. People are often defined by their labels. But they shouldn't be. You are not defined by a label and you don't have to accept any label given to you. That's why this store opened. We want to support people who just want to be comfortable being who they are — not who someone expects them to be! Whether it's political, race, ethnicity, religious beliefs, gender identity, sexual preference — you have the right to be who you are!